A Dutch manufacturer of architectural lighting control, Visual Productions, is pleased to announce Matrix Sales as its new exclusive distributor for Denmark. 

Matrix Sales is one of key Danish distributors of professional lighting, audio, AV and stage equipment. Besides having a strong customer network, their great success lays in seeking the right business opportunities, carefully analysing the market demands and responding to them rapidly. In 2020 the Covid-19 crisis has started changing the whole world, including the lighting industry and its character. The team of Matrix Sales realised that they must adapt accordingly, since the market focus has shifted from entertainment to installations and system integrations. Supplying solutions from Visual Productions was, therefore, an excellent choice to answer this increased market demand. Lighting controllers from Visual Productions are a great fit in museums, hospitality, theme parks, theatres, retail, office buildings and many more.  “I am very impressed with the professionalism that one encounters with Visual Productions and its crew in handling service and backup on technical solutions and challenges. A distributor’s best wishes for cooperation in a demanding market. Looking forward to many good years together.” adds Urs Friis-Alstrup, the Sales Manager of Matrix Sales, specialised in Light and Staging.

Visual Productions has been successfully expanding their clientele globally for more than twenty years. Denmark is undoubtedly one of the very important markets and Danish customers have been using solutions from Visual Productions already for many years. Before handing over the Danish customers to one distributors, it was crucial that the distributor demonstrates not only a strong business commitment, but mainly is well respected in Denmark and will be able to provide outstanding customer service to the existing and new Danish customers. Matrix Sales exceeds these requirements and holds the best position to build up the name of Visual Productions in Denmark. Hana Havrdova, the Account Manager of Visual Productions says: “When Urs from Matrix Sales approached us and expressed the desire of Matrix Sales to become an exclusive distributor for Denmark, it was very important for us – the team of Visual Productions – to know that our current Danish customers will receive the best service we could wish for.” 

Matrix Sales has become an exclusive distributor of Visual Productions in the last quarter of the year 2020. It is now fully responsible for sales, project support and technical support in Denmark and distributes a full range of products from Visual Productions available from stock.