PRO LAB’s portfolio expands by adding Visual Productions to their roster. Visual Productions is a software and hardware technology manufacturer for the entertainment and architectural lighting industries. It was founded in 1999 in the Netherlands and has since grown through a combination of creative thinking and listening to market demands in order to develop innovative products.

Pro lab trading, renowned audiovisual and lighting distributor in the middle east, boasting 22 brands in its range, announces the new addition to its portfolio by signing an exclusivity distribution agreement with Visual Production. The PRO LAB team is experienced and capable of advising, supporting and training buyers on all its products.

Visual Productions’ control systems are ideal for system integration due to their ease of operation and communication technologies. A prominent feature of all interface units is that they are solid state. They are designed for both architectural and permanent entertainment installations and are a particularly helpful to many industries such as hospitality, retail, theme parks, museums and education. PRO LAB will be carrying all of the full Visual Productions’ range of products including, but not limited to, the CueCore2, LPU 2, QuadCore and the TimeCore.

Rami Haber, Managing Director at PRO LAB commented on the new agreement: “We are thrilled to be Visual Productions’ partner in the Middle East. They are the perfect addition to our visuals and lighting portfolio and will surely have an immense added value to our sales.” Followed by a statement from Maarten Engels, Managing Director at Visual Productions: “Over the last few years Dubai and its surrounding region has become a very important market for Visual Productions BV. It is a great step forward to partner with Pro Lab LLC for distribution in Dubai, KSA and Bahrain. It’s a fantastic company; with their sales team, logistics structure and technical support they will accelerate the growth and improve the support to the systems integrators.”